California Bay-Area gangsta rapper Dru Down takes his pimpin'-themed rhymes to another level on Gangsta Pimpin', no doubt a suitable name for this album. Much like fellow Bay-Area rappers E-40 and Too Short, as well as his group, the Luniz, Dru has his mind on a few things in particular: women, money, partying, and more women -- in that order. You can't help but find this album quite fun and somewhat humorous; Dru doesn't take himself too seriously, exemplified best on songs such as "Bloodsucker." Much like post-Death Row Snoop Dogg, Dru is a rather peaceful gangsta, interested in getting his pimp on and livin' large like a real hustler -- in other words, the Cali dream for a G like himself. His previous albums have explored similar "gangsta pimpin'" themes, but here Dru seems a bit more amusing than usual -- perhaps even cartoonish -- thanks to his lighthearted attitude toward the gangsta lifestyle. ~ Jason Birchmeier