Peter Steele predicted that the follow-up to
Bloody Kisses would accentuate Type O Negative's melodic side, specifically for the purpose of making money. Steele's attempt at "pop-goth" actually works well for a while; his cynical take on goth-rock's typical subject matter is in full swing over the first half of
October Rust, and the band gleefully wallows in its stated commercialism by personally thanking the listener for purchasing the album at its start and finish...
October Rust comes off as a promising concept and a nice try... ~ Steve Huey