The title track was one of Motown's grittiest singles ever, but it didn't put
Brenda Holloway into the spotlight she deserved. Her sound and style were so gospel-tinged and powerful that she was out of place on a label that wanted more polished, sophisticated material. This album had some marvelous classics and stands as
Holloway's finest. While Motown had many other superb soul artists,
Holloway may have been one who'd have done better at Stax or any of the Southern outlets who specialized in rawer, "deep" country and gospel-tinged productions.