Ray Conniff's first LP of 1968,
It Must Be Him, was a fairly typical collection of easy listening interpretations of pop hits from 1965-1967 that had been fairly easy to listen to in their original recordings. In a sleeve note,
Conniff praised "the harmonic structures, melodic lines, and rhythmic backgrounds" of contemporary pop that were bringing about "the most radical and exciting change I have witnessed in the entire 25 years I have been associated with the recording industry," and in his arrangements he retained much of the flavor of the hit versions, to the point of using a studio band that featured electric guitars. But that didn't mean he was covering
the Rolling Stones, by any means. Rather, he took advantage of a softening in pop after the British Invasion that allowed new middle-of-the-road performers like
Engelbert Humperdinck ("Release Me") and
Vikki Carr ("It Must Be Him") to emerge. His version of
the 5th Dimension's "Up, Up and Away" sounded a lot like the original, if only because his perky singers took the same approach as the popular vocal group. His singers were sometimes asked to tackle unlikely lyrics, particularly the bitter, obsessed "It Must Be Him," which was given an oddly androgynous tone when what were clearly male singers joined in with the females on the chorus, an effect repeated in "Don't Sleep in the Subway." But
Conniff's fans didn't mind. His albums were intended for an older audience that occasionally heard a song they liked on AM radio, even if they were put off by the long hair of some of the performers. For them, albums like
It Must Be Him were useful hits collections, and this one was useful enough to earn a gold record award.