After a few years of attempting to sound heavier than they actually were (the influence of Seattle grunge no doubt), it's amazing to hear that by embracing both roots and modern sounds,
54-40 can still make a simple tune with two guitars and a hook sound fresh and inviting. Singer
Neil Osborne's lazy tenor croons gently over the sweetly sensitive "I Could Give You More" and the melancholy "Playground" (complete with a lovely string arrangement), but the heart of
Since When lies in the kinds of tunes the band plays best, ringing, mid-tempo rockers like "You Should Come Over," a twangy number that could be the product of any No Depression band, and the gospel-ish "Pay for Living."