The Fold are the freshly scrubbed face of emo, a completely mainstream and radio-ready pop/rock band outfitted with just enough of the signifiers of a currently salable subculture to give the quartet a hint of street cred.
This Too Shall Pass is the 2006 equivalent of the pseudo-psychedelic bands MGM tried to hype into "the Bosstown Sound" in 1968, a prepackaged attempt to make Boston the next great freak city after San Francisco, or of those early-'80s hard rock bands who dressed up in new wave finery in a bid to get onto MTV. In case that sounds too harsh, it must be said that
This Too Shall Pass isn't a bad record at all; indeed, it's filled with some extremely catchy tunes, particularly the soaring opener, "Gravity," and the unapologetically poppy "The Title Track," even if the album sounds entirely stage-managed and predetermined. ~ Stewart Mason