Like 
Cliff Richard, 
Chris Farlowe, 
Slade, 
Blur, and eel pie, 
Long John Baldry is one of those peculiarly British phenomena that doggedly resists American translation. As a historical figure, he has undeniable importance. When he began singing as a teenager in the 1950s, he was one of the first British vocalists to perform folk and blues music. In the early '60s, he sang in the band of British blues godfather 
Alexis Korner, Blues Incorporated, which also served as a starting point for future rock stars 
Mick Jagger, 
Jack Bruce, and others. As a member of Blues Incorporated, he contributed to the first British blues album, R&B at the Marquee (1962). He then joined the Cyril Davies R&B All Stars, taking over the group (renamed 
Long John Baldry and His Hoochie Coochie Men) after 
Davies' death in early 1964. This band featured 
Rod Stewart as a second vocalist, and also employed Geoff Bradford (who had been in an embryonic version of 
the Rolling Stones) on guitar.
In the mid-'60s, he helped form 
Steampacket, a proto-supergroup that also featured 
Stewart, 
Julie Driscoll, and 
Brian Auger. When 
Steampacket broke up, he fronted 
Bluesology, the band that gave keyboardist 
Reg Dwight -- soon to become 
Elton John -- his first prestigious gig. He was a well-liked figure on the London club circuit, and in fact 
the Beatles took him on as a guest on one of their 1964 British TV specials, at a time when 
the Fab Four could have been no bigger, and 
Baldry was virtually unknown.
Ironically, his greatest commercial success came not with blues, but orchestrated pop ballads that echoed 
Engelbert Humperdinck. The 1967 single "Let the Heartaches Begin" reached number one in Britain, and 
Baldry had several other small British hits in the late '60s, the biggest of which was "Mexico" (1968). (None of these made an impression in the U.S.)
The commercial success of his ballads led 
Baldry to forsake the blues on record for a few years. He returned to blues and rock in 1971 on 
It Ain't Easy, for which 
Rod Stewart and 
Elton John shared the production duties. The album contained a tiny American chart item, "Don't Try to Lay No Boogie-Woogie on the King of Rock'n'Roll," and 
Stewart and 
John split the production once again on the 1972 follow-up, 
Everything Stops for Tea. 
Baldry never caught on as an international figure, though, and by 1980 had become a Canadian citizen. He continued to record, and did commercial voice-overs as well as the voice of Doctor Robotnik in children's cartoons. After battling a severe chest infection for several months, 
Long John Baldry passed away on July 21, 2005, while hospitalized in Vancouver. ~ Richie Unterberger