* En anglais uniquement
Pushing a unique brand of bass-driven trap with friend and collaborator Beat by Jeff, Texas-born rapper
SSG Splurge (often known as simply "Splurge") merged his dark, guttural vocals with deep-set 808s and simplistic melodies, forging a blend of trap that pushed blunt force over all else. After the viral success of late-2010s singles "Backwoods" and "Intro Part 2," the Arlington rapper found himself at the core of Texas' underground scene, regularly reaching millions of streams on platforms like WorldStarHipHop.
Born in Arlington, rapper
Splurge was raised primarily by his mother, who took on the challenges of raising three children while her partner was incarcerated. Having been kicked out of high school,
Splurge got involved with street activity from a young age, with rap becoming a casual side project from the age of 15. While he found significant local success with casual singles, it wasn't until 2018's "BackWoods" that the Arlington MC truly made his mark. The track, finding viral success through streaming platforms, reached hundreds of thousands of plays, pushing the rapper's career past his Texas origins. Eschewing melody in favor of simplistic sub-basses,
Splurge's skeletal production (at the hands of local collaborator Beat by Jeff) added urgency to his gruff tones, only enhanced further by his hookless two-minute song structure. The result was a thoroughly unique blend of street rap; propelled by Jeff's bouncy 808s,
Splurge was at the forefront of his own Southern-based sound.
Riding high on the success of "Backwoods,"
Splurge soon released his debut mixtape, GlockEeeee, in June 2018. Produced entirely by Beat by Jeff (who received his own shout-out on the self-titled track "Beat by Jeff"), the project became the rapper's defining statement, layering reckless flows and trap-based lyricism with Jeff's 808-driven sonics. Three further tapes followed that year: August saw the release of Glen Baby and No Melody, while November gave rise to SPLURGE GO! From these works came the rapper's second significant hit, "Intro Pt. 2," which racked up millions of plays through a placement on popular rap platform WorldStarHipHop.
Keeping his fans fed through early 2019 with a string of singles including "Dior," "UK Talk," and "Margiela,"
Splurge returned to the mixtape format in October with Glen Baby 2. Having experimented with different sonic styles throughout the year, the project featured production from Yung Glizzy and 6ix7 (a key collaborator on SPLURGE GO!), as well as the return of Beat by Jeff for the long-awaited "Intro Pt. 3." Despite some sonic variance, the project retained
Splurge's key ethos: hard beats and even harder vocals. ~ David Crone